Global Certificate Course in Google Ads Ad Targeting

-- viewing now

The Global Certificate Course in Google Ads Ad Targeting is a comprehensive program designed to provide learners with essential skills for career advancement in digital marketing. This course focuses on Google Ads, the most widely used advertising platform worldwide, making it highly relevant in today's technology-driven industry.

4.5

Based on 5,270 reviews

5,520+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

Through this course, learners gain in-depth knowledge of Google Ads targeting strategies, enabling them to create effective ad campaigns that reach the right audience at the right time. The course covers various topics, including keyword research, audience targeting, ad placement, and bid management, all of which are crucial for success in digital marketing. By completing this course, learners will be equipped with the skills and knowledge needed to succeed in digital marketing, making them highly valuable to potential employers. In fact, the demand for digital marketing professionals continues to grow, with over 150,000 job openings in the US alone. Therefore, this course is an excellent opportunity for learners to start or advance their careers in this exciting and dynamic field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

• Unit 1: Introduction to Google Ads Ad Targeting
• Unit 2: Understanding Keyword Match Types
• Unit 3: Demographic and Geographic Ad Targeting
• Unit 4: Audience Targeting with Google Ads
• Unit 5: Placement and Contextual Ad Targeting
• Unit 6: Remarketing and Retargeting in Google Ads
• Unit 7: Ad Scheduling and Frequency Capping
• Unit 8: Device-Level Targeting and Bid Adjustments
• Unit 9: Creating Custom Affinity and In-Market Audiences
• Unit 10: Google Ads Ad Targeting Best Practices and Optimization Techniques

Career path

The Global Certificate Course in Google Ads Ad Targeting is a comprehensive program designed for professionals seeking to advance their careers in the digital marketing industry. This course covers various aspects of Google Ads ad targeting and prepares students for job roles in high demand. In the UK, the digital marketing industry is booming, with digital ad spend accounting for a significant portion of overall marketing budgets. This growth has led to an increased demand for professionals skilled in Google Ads ad targeting. Let's take a closer look at the job market trends in this field, represented by the 3D pie chart above: 1. Digital Marketing Specialist: This role involves developing and implementing comprehensive digital marketing strategies, including Google Ads ad targeting. With a 35% share of job market demand, this position is the most sought after in the industry. 2. PPC Expert: Professionals in this role focus on managing and optimizing pay-per-click campaigns. As Google Ads is a primary PPC platform, demand for these experts accounts for 25% of job market opportunities. 3. SEO Consultant: While not directly related to Google Ads, SEO consultants often work closely with PPC experts to ensure a cohesive digital marketing strategy. SEO consultants hold a 20% share of job market demand. 4. Social Media Manager: Managing social media ads and campaigns is another essential aspect of digital marketing. This role accounts for 15% of job market opportunities. 5. Content Marketing Specialist: Content marketing specialists focus on creating and distributing valuable content to attract and retain a target audience. This role makes up the remaining 5% of job market demand. In addition to the booming job market, professionals in Google Ads ad targeting can expect competitive salary ranges. In the UK, the average salary for a Digital Marketing Specialist is around £35,000, while PPC Experts and SEO Consultants can earn upwards of £40,000. Social Media Managers and Content Marketing Specialists typically earn around £30,000. These figures demonstrate that a career in Google Ads ad targeting can be both fulfilling and financially rewarding. By enrolling in the Global Certificate Course in Google Ads Ad Targeting, you'll gain the skills and knowledge needed to excel in this dynamic and growing field.

Entry requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

GLOBAL CERTIFICATE COURSE IN GOOGLE ADS AD TARGETING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.