Postgraduate Certificate in Google Analytics for Social Media
-- viewing nowThe Postgraduate Certificate in Google Analytics for Social Media is a vital course for digital marketing professionals seeking to enhance their data analysis skills. This certification program focuses on Google Analytics, a widely-used tool in the industry for tracking and analyzing website traffic.
4,439+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Unit 1: Introduction to Google Analytics for Social Media – Understanding the basics of Google Analytics and its importance in social media marketing.
• Unit 2: Setting Up Google Analytics for Social Media – Learning how to properly set up and configure Google Analytics for social media campaigns.
• Unit 3: Tracking Social Media Traffic with Google Analytics – Understanding how to track and analyze social media traffic using Google Analytics.
• Unit 4: Social Media Goals and Conversions in Google Analytics — Setting up and tracking social media goals and conversions in Google Analytics.
• Unit 5: Social Media Campaign Measurement in Google Analytics — Learning how to measure and analyze the success of social media campaigns in Google Analytics.
• Unit 6: Advanced Google Analytics Features for Social Media — Exploring advanced features of Google Analytics, such as custom reports, segments, and attribution modeling, to gain deeper insights into social media performance.
• Unit 7: Integrating Google Analytics with Social Media Management Tools — Understanding how to integrate Google Analytics with social media management tools to streamline workflows and improve data analysis.
• Unit 8: Google Analytics Data Visualization for Social Media — Learning how to create and share custom data visualizations to effectively communicate social media performance to stakeholders.
• Unit 9: Google Analytics Best Practices for Social Media — Understanding best practices for using Google Analytics to optimize social media marketing efforts.
• Unit 10: Leveraging Google Analytics Data for Social Media Strategy — Learning how to use Google Analytics data to inform social media strategy and drive business results.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate