Executive Certificate in Google Analytics for Business
-- viewing nowThe Executive Certificate in Google Analytics for Business is a comprehensive course designed to help learners master the use of Google Analytics in a business context. This certification is vital in today's data-driven world, where understanding and interpreting web analytics is key to making informed business decisions.
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Course details
• Unit 1: Introduction to Google Analytics: Overview, benefits, and basic concepts
• Unit 2: Setting Up Google Analytics: Account creation, property setup, tracking code installation
• Unit 3: Understanding Basic Reports: Audience, acquisition, behavior, and conversion reports
• Unit 4: Configuring Google Analytics: Properties, views, filters, goals, and audiences
• Unit 5: Advanced Segmentation: Creating and using advanced segments
• Unit 6: Event Tracking: Implementation, setup, and analysis
• Unit 7: E-commerce Analytics: Enhanced e-commerce tracking, transaction analysis, product performance
• Unit 8: Attribution Modeling: Understanding and using attribution models
• Unit 9: Data Integration: Connecting Google Analytics with Google Ads, Search Console, and BigQuery
• Unit 10: Data Visualization & Storytelling: Creating custom dashboards, reports, and visualizations
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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