Certified Professional in Google Analytics for Campaign Performance
-- viewing nowThe Certified Professional in Google Analytics for Campaign Performance course is a must for digital marketing professionals seeking to enhance their data-driven decision-making skills. This course focuses on Google Analytics, a widely-used tool in measuring and analyzing website traffic and digital campaigns.
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Course details
• Google Analytics Overview: Understanding the basics of Google Analytics, its interface, and primary features.
• Setting Up Google Analytics: Learn to set up Google Analytics for a website, including tracking codes and property settings.
• Data Collection and Processing: Understand how data is collected, processed, and stored in Google Analytics.
• Key Metrics and Reports: Familiarize with essential metrics, dimensions, and reports in Google Analytics.
• Audience Analysis: Analyze website audience, demographics, interests, and behavior.
• Acquisition Analysis: Learn to analyze website traffic sources and marketing channels.
• Behavior Analysis: Understand user behavior on the website, including pages visited, events, and conversions.
• Campaign Tracking: Set up and track campaigns in Google Analytics, including UTM parameters and campaign reports.
• Conversion Tracking: Learn to track goals and conversions in Google Analytics.
• Google Analytics for E-commerce: Understand how to use Google Analytics for e-commerce websites, including revenue tracking and enhanced e-commerce reports.
• Data Visualization and Reporting: Learn to create custom reports and dashboards, and visualize data using Google Data Studio.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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